BECAUSE COPY SHOULDN'T MEAN CRISIS
What if copywriting was less hustle, more flow?
Less writers block, more 90's hip hop?
Less fetal position and a little more reverse cowgirl?
We can get you there.
Easy conversion copywriting you won't hate.
Doesn't that sound nice?
Good, now let's talk about how.
Book a call
Copywriting for Disruptors
Ready to sell, scale, and level up
Not sure where to start in your copywriting journey?
I strongly recommend taking some time to get to know your audience a bit better first.
No worries, I have just the quiz to help.
take the quiz
WHERE YOU'VE SEEN THE COPY:
Psst, here's the thing...
THERE'S NO ONE SIZE FITS ALL COPY SOLUTION
BECAUSE YOUR AUDIENCE ISN'T A SIZE.
THEY'RE PEOPLE. LIKE THE ONES THAT WALK,
AND TALK AND EAT. THOSE KIND.
So if following the advice of that last "marketing guru" only left with you 80 subscriptions to funnel services and the deep, deep, desire to take a hot shower and scrub off all the "ew"
Do your audience a favor and listen to that feeling.
"It's just so hard to stand out Jacq". I get that.
"The competition just keeps growing". I get that.
"I threw in a free kitten with every purchase and it still didn't work".
I know the name of a great therapist. Also, I get that (kinda).
However, darling, you can write epic copy without feeling dirty,
while tapping into your audiences core cravings, and sounding like you.
like your copy straight, no chaser?
You're in the right place.
on the agenda:
When you know what type of audience you're speaking to, you know how to navigate the conversation. Take the quiz to find out what info your audience craves.
Juicy tips and techniques you can apply to your content TODAY? I mean, sure. Why not.
What does Done For You copy actually look like and why is it in your best interest to hire an expert?
Seems like a damn good day to find out.
I give good copy.
Baby, I'm a giver, but I need you to be willing to step out of your comfort zone with me.
We can get to that level where selling doesn't feel dirty, where your audience feels like your closest friends, and where converting leads feels effortless.
But there are some ground rules:
Leave the Light On: This doesn't work unless you're ready to be seen. Exactly as you are, in all of your glory. No more hiding.
Tell Them How You Like it: This is just as much about you as it is about your audience. Attracting a big audience doesn't mean much if you have to show up in ways you hate everyday. Get clear on what you want and how you want it. This means you won't be for everyone, that's okay. You'll still love every minute.
Never Fake it: Yes, I can tell. Spoiler alert: so can your audience.
Canned responses that sound exactly like every "guru" on the market? Major turn off. Showing up in your unique authentic voice? Now we're talking...
HYPE GIRL, Copy COACH, Foodie, CREATIVE BADASS
I've always had a hard time narrowing in on my messaging but was super reluctant to hand my story over to just anyone because it draws heavily on personal experience - that was until I discovered Jacqueline. She was incredibly respectful and compassionate with the details I shared and made this process so easy! Somehow she took a lifetime of information, distilled the essence of what I'm about and how I can help and conveyed it in an amazingly relatable way. And with none of the pain points grossness that most marketers push - just filled with possibility and potential! I'm so grateful to have found her!!!
- Stacey broder, life coach
BRAND COPYWRITING
SIGNATURE OFFERING
Sometimes you've only got one shot and you cannot miss your chance... and sometimes you're not Eminem, but you really need your new launch to bring in serious bank.
Maybe you're all about getting that message right, but your new rebrand isn't the time to "perfect your craft".
Maybe, just maybe, you're just too damn busy. We get it.
Give Momma the keys and we'll bring her back sparkling..
a conversion state of mind
1:1 COACHING
We believe that pain points are outdated (and irresponsible), fake urgency is unnecessary and that the biggest factors in great copy is good ol' fashion
compassion and empathy.
Whoever said you need to play dirty to convert, clearly didn't have us on their side. But you do. Cheers.
copy in cabo
mezcal meets messaging
That blue light from your screen really starts to mess with your eyes after a while... it's time to redefine the VIP day.
Less wifi, more infinity pool.
Less dropbox, more daiquiri.
listen in:
Copy for your eardrums
CREATIVE
CONTENT
PODCAST
Grow your knowledge on crafting great copy while jogging, driving, or pretending you can't hear your kids.
Just kidding...who jogs?
NO. 1 - how to create copy that doesn't feel fake af
No. 2 - Your copy is your authenticity
No. 3 - rewriting the rules on great copywriting
from the
JOURNAL
Like obscenity, psychological studies, and in depth content techniques that help you make money? Good, us too.
try this
6 tips to better facebook ad copy
Nine times out of ten, you end up scrolling right on by, rolling your eyes on the ad. You might not even realize why. But I can shed a little light on that: It’s probably barking a sale right at you.
Nine times out of ten, you end up scrolling right on by, rolling your eyes on the ad. You might not even realize why. But I can shed a little light on that: It’s probably barking a sale right at you.
read this
the copy snapshot method
One of my absolutely favorite techniques to teach my clients that help create that "Did she hide a camera in here?" moment for your audience.
Buy this
All kinds of
goodies
My own little parade of favorite products and services, owned and created by incredibly talented BIPOC and female identified entrepeneurs. Shop for everything from the boardroom to the bedroom, I'm sure you'll be just as obsessed as I am.
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Take My Audience
Type Quiz
Discover
Your Audience
type
Your ideal client is very specific and uniquely yours, but there's a good chance they fit under one of these 4 audience umbrellas. Take the quiz to learn more about how to navigate your copy convos.
ready to level up?
TELLING YOUR
STORY WELL.
Your story deserves master storytelling. You're an epic saga, not "See Jack Run", so let's write accordingly. Not sure how to do that or which of my services is the best fit for your business needs? Book a virtual coffee date with me so we can check out your audience and choose the perfect next step together.
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