Every story starts with a "why". Mine? Started with you.
Or at least... someone that looked a whole lot like you. It started with a client, then two,
then three dozen, all staring at me like someone had shot their dog.
I had not shot their dog.
Fear, expectation and a laundry list of "should's" shot their dog.
They knew they had to send out their email, but felt they had nothing of value to share.
They knew they were passionate about what they did, but didn't want to "brag".
They knew their next launch had serious value but couldn't shake that used-car-salesman feeling.
So I said to myself...
"This sh*t isn't right. Let's fix it".
You will soon find, darling, that great copy comes with plenty of talking to yourself.
Look...I'm not here to give you anything you don't already have.
I'm just here to help you curate it,
and get it out into the world. The right way.
I took over a decade of knowledge from working with Fortune 500 companies and industry leaders, packed it up in a neat little box and threw it out the window.
Just kidding. That would be crazy.
I kept the really good parts that actually worked. Then I packed the rest of it up in a neat little box and threw it out the window!
Then I replaced what I threw out, with things that mattered.
Things like treating audiences like humans, thinking about what they discussed at the dinner table and what they thought about at night as they fell asleep.
I also threw in deep diving into what makes my clients truly brilliant at what they do and calling them out when they hid it from their message. Which happens often.
The result of this "holistic copywriting" approach?
Sales pages sold out in hours. Not days. Hours.
Social media posts performed 95% better.
Blogs were picked up and shared faster than Kim K's last mirror selfie.
But most importantly, my clients found their voice.
Their one, true, irreplaceable voice.
That allowed them to work the people they actually wanted to work with, in the way they actually wanted to work with them.
Heavy right? I know, I've got chills too.
warning: Many bro-marketing techniques were harmed during the making of this copy process.
AT A GLANCE
My three monkeys that keep me on my toes
Home sweet home. sunny baja california, mexico.
Sunday brunch with fellow Queens
Travel, insanely good conversation, and a skyscraper view
Owning your authority, tacos, listening first and writing second, starting with kindness, finishing with class
Hustle culture, hiding , artificial plants, bullsh*t, comparison, band-aid fixes, brolingo, any argument that includes the phrase "all lives matter".
agree? we're probably a great fit.
You don't have to do it alone. If staring at a blanking cursor is giving you messaging paralysis, let's take some time to discuss how I can help you with the next step. This is the perfect way for me to learn more about your business and audience, and for you to learn more about my background and process.