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There's a reason why they call it a "craft". Each piece of copy holds it's own voice and technique. Check out these blogs to get the most out of your next writing session. 

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That magical moment where your new found audience insight turns into major CAH-CHING. 

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Social media

When do I post? About what? How do I ask for the sale in social? Let's get into it first hand, somewhere between what you want to geek out on and what they need to hear. 

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I give good copy.

Baby, I'm a giver, but I need you to be willing to step out of your comfort zone with me. 

We can get to that level where selling doesn't feel dirty, where your audience feels like your closest friends, and where converting leads feels effortless. 

But there are some ground rules:

Leave the Light On: This doesn't work unless you're ready to be seen. Exactly as you are, in all of your glory. No more hiding.

Tell Them How You Like it: This is just as much about you as it is about your audience. Attracting a big audience doesn't mean much if you have to show up in ways you hate everyday. Get clear on what you want and how you want it. This means you won't be for everyone, that's okay. You'll still love every minute.

Never Fake it: Yes, I can tell. Spoiler alert: so can your audience. 
Canned responses that sound exactly like every "guru" on the market? Major turn off. Showing up in your unique authentic voice? Now we're talking...


call them in 

Take My Audience
Type Quiz

Your Audience

Your ideal client is very specific and uniquely yours, but there's a good chance they fit under one of these 4 audience umbrellas. Take the quiz to learn more about how to navigate your copy convos. 

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Your story deserves master storytelling. You're an epic saga, not "See Jack Run", so let's write accordingly. Not sure how to do that or which of my services is the best fit for your business needs? Book a virtual coffee date with me so we can check out your audience and choose the perfect next step together. 



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Sharing is caring, my love. When it comes to copy, inspiration, and how to call in your people...I've got plenty to share. 

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